Capstone Project Log #5

Our session of branding and design was a little different today. We were each asked to give a presentation to each other. I came a bit unprepared, but managed alright in the end. I was able to speak in front of everyone else just fine, but my content was a little lacking.

Once again we were introduced to another one of Design Rehab's designs. A cigarette-shaped pencil was a very clever example of two ideas into one.

Barry had a conference meeting with other members of his company. As his interns, Charles, Brad and I participated in the conference about an upcoming clothing line. We talked about various products and milking ideas.

In this session, I learned the importance of theme and its use towards marketing.

To promote Design Rehab, we went sticker tagging downtown around the city. It taught me the importance of advertisement and how it allows a large audience of people to see it in an inexpensive way.


Hours Today  6

Hours Total  18

*"Drugs are expensive, inspiration is free." - Design Rehab

*An example of a DR sticker placed in San Francisco.

Capstone Project Log #4

I've been slow on updating, but this is actually for my progress from Wednesday on February 20th.

Charles, Brad, Barry and I had an open discussion on the topic of business and working your way up. We each shared an important object in our lives, how it represents us, and how we can incorporate it into our brands.

We watched Barry take photographs for his upcoming release on a pair of designer sunglasses. He showed us that stock photos are very simple to take, and can be taken using a big white piece of paper and any phone or digital camera with a decent quality.

Today we assisted Barry by helping him with his company, Design Rehab. We were asked to help him assemble an upcoming product called the "Prescription Package." The Prescription Package consists of a prescription drug bottle, a Healthy Hustle sticker and 3 pin buttons. They promote the idea that drugs are expensive but inspiration is free. Our job was to carefully place the label on the bottle, pack stickers and buttons into the prescription bottle, and place a lid on top. We did this for nearly one hundred bottles.


Hours Today  4

Hours Total  12

*Assembly of the Healthy Hustle.